We have curated the following data from popular social media marketing companies suggesting when brands should post on Instagram. There are fair chances that these fixed times may work wonders for your brand on Instagram. On the other hand, if you are new to Instagram promotion, then the general time-frames can be a good start before you set out to test for your personal best time to post. We have found that it is more suitable to test and find your own data than to stick to a fixed template of best times. What are the Average Best Times to Post on Instagram? Therefore, we recommend using SocialPilot, which gives you detailed insights into the complete audience analytics section for the past 3 months. One shortcoming of the Instagram native insights is that they only provide you with the followers’ online activity data for the past 7 days.
Relationship: Posts and accounts that you had frequently interacted with in the past on Instagram rank better on your feed.Recency: The most recent posts will be prioritized to rank higher on the feeds over days or week-older posts.Interest: Posts having content similar to what you previously showed interest in will appear on top of your feeds.Yet the basic ranking more or less depends on these three factors: Instagram keeps tweaking its algorithm, making timeliness crucial for posts to rank on a user’s feed and accommodating newer features. Why Does Finding the Best Time to Post on Instagram Matter? This blog will guide you to find out when is the best time to post on Instagram for your business.īut before doing that, let’s find out why it is vital to know the best time to post. Hence, you must find out the personalized best time frame for your business. It’s hard to say that the average best time to post for a wide range of businesses, based on different companies’ data in various parts of the world, would also apply to your business. It’s because every business has its own personalized best time to post, depending on the niche and location of its target audience.
Now that the short answer is so precise, why would anyone bother about the latter? The short answer is that the best time to post on Instagram is between 6 am-11 am (PST). Well, this has a short answer and a long answer.
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